Four generations ago, when Grunberger Diamonds was just getting started, the war was ending, and the future was uncertain.
People still got married.

Three generations ago, nuclear cataclysm seemed imminent.
People still got married.

Two generations ago, a disease no one understood & everyone feared emerged.
People still got married.

One generation ago, hurricanes, earthquakes and tsunamis wreaked havoc.
People still got married.

And here we are today. We don’t have to explain the situation to you: you know. The globe’s united in this latest challenge. We all share the same fear. No one knows what is going to happen. People will still get married.

People will still get married because they know that the only thing we can count on in this world is the power of love.

Faced with fears that aren’t the same – yet aren’t entirely different – than the ones our parents, grandparents, and great-grandparents faced; we’re going to react much the same way they did. We all want a hand to hold. No one wants to face the world alone.

Maybe that’s really why diamonds are ideal for wedding jewelry. Yes, they’re beautiful, yes, they’re precious, but when we get into what the defining quality of a diamond is – the factor that sets it head and shoulders above every other gemstone – it’s the diamond’s toughness. Created by intense crushing pressure, diamonds are strong enough to endure just about anything.

Just like love.

When we started Grunberger Diamonds, the circumstances of the time demanded that we be flexible and work with jewelry manufacturers and retailers so everyone could stay in business. And truth be told, that’s been the case ever since – we’re a global company, and as we all know, trouble travels everywhere. Someone’s always facing difficulties, but we’ve always been able to find a way to make it work.

And that’s what we’re going to do now. Grunberger Diamonds is absolutely committed to helping you create beautiful jewelry for your customers’ most special moments. That means no minimum order requirement on our ideal cut melee diamonds. While New York is under strict regulation and we will have a slightly longer turnaround than usual, we are still able to fill orders within 3 business days. If you need help making it happen, please, call us. Flexibility and understanding have been the key to our longevity, and we’re confident they’ll be the key to everyone’s future.

Hang in there. Love really does conquer all.

When the Fast Fashion phenomenon began, there were many who said it wasn’t relevant to the fine jewelry industry. Clothing can be produced very rapidly; the same is true for footwear and accessories. Jewelry operates on a different, slower timeline.

The only problem with this proposition is the immediate nature of customer demand. They want what they want, and they want it now. The manufacturing jeweler who can best help their brand and retail customers satisfy trend-driven demand is one who can produce superior product quickly, at a price point that makes sense.

The Impact of Melee Diamond Selection on Speed to Market

It’s important to consider melee diamonds from a variety of perspectives. For the moment, let us set aside the aesthetic considerations and focus on how melee diamond selection can impact your facility’s workflow.

The work begins when you open the parcel – are the stones you’re looking at what you expected in terms of quality, size, and cut? At some point, each of these diamonds is going to be subject to a customer’s scrutiny. That’s why you have your own internal quality review processes – and because you do, you know that there are some vendors who provide product that takes longer to use confidently than others. If you want to save time at this point in the process, it’s a good idea to buy from a vendor with a proven track record for consistently providing high quality, high precision melee diamonds.

Once the diamonds have been accepted and put into production, the value of high precision becomes clear. While every design has some tolerance built in, having stones that are the exact right size makes meeting production objectives easier and faster. This is especially relevant if some portion your work force is still developing their skills.

A final factor to consider is how long it takes to get the melee diamonds you need when you need them. Because Grunberger Diamonds has facilities all around the world, we same-day ship. This speed is critical to enabling you to be agile and responsive to your clients’ needs in the demanding age of Fast Fashion.

Is Fast Fashion here to stay? Who can say? Fast Fashion is here now, and there are opportunities for the jewelry manufacturers who can produce great products on an accelerated timeline. We’re here to help you make it happen. To learn more about our Ideal Cut Melee Diamonds, including pricing information, please fill out the form below.

Creating custom jewelry is a design challenge, requiring artistry and craftsmanship. Pricing custom jewelry – as well as your own showcase inventory – to maximize profitability while still appealing to your market is a business challenge, requiring a smart, strategic approach to product sourcing.

It’s a balancing act. You expect your customers to pay up for your merchandise, because you offer a superior product. The quality must be there, as does the eye-catching beauty. Customers don’t buy jewelry they don’t notice. That’s why when you’re choosing melee diamonds for your design, it’s important to select for brilliance. The Grunberger Precision Cut establishes maximum fire and brilliance in a diamond.

Another criterion is financial. Again, the Grunberger Precision Cut offers retailers a way to boost their profitability. Our Ideal Cut Melee Diamonds are lighter than other, less precise melee diamonds. This means you enjoy a better count per carat when you choose Grunberger Diamonds.

Try Grunberger Diamonds for Yourself

If you haven’t tried our Ideal Cut Melee Diamonds, we’d like to invite you to see what a difference high precision makes. We have no minimum order size and will make stones available on memo to qualified retailers. There’s nothing like seeing our product in person to convince you it’s right for your best customers – and once you’ve actually been able to work with our melee diamonds and discover what a pleasure it is to seat stones that are always exactly the right size, we think you’ll be very glad our diamonds are very competitively priced.

A Note About Where Grunberger Diamonds Come From

The retail customer is increasingly concerned about the materials used in their jewelry. Grunberger Diamonds is committed to meeting the highest ethical and environmental standards. We maintain end-to-end control of our product, sourcing our own rough, maintaining our own facility, and offering our product exclusively and directly to the trade. Learn more about our transparency & traceability processes.

UNDERSTANDING SELF-PURCHASING BEHAVIOR – BE READY FOR MARCH IS ME!

Once upon a time, women primarily acquired diamonds via gifting. Whether it was the engagement ring, anniversary band, or custom design crafted for a birthday or other special occasion, it was traditional for women to be at least one degree removed from the purchasing process.

Today, the situation is radically different. As women now have higher levels of purchasing power and personal independence, they also are buying more diamond jewelry for themselves. Glamour Magazine reports that in 2018, MVI Marketing, which provides consumer research on luxury goods and jewelry, found that 51% of millennial women with a household income of $75,000 or more purchase their own accessories, from rings to necklaces to bracelets.

MARCH IS ME – THE WJA CAMPAIGN TO ENCOURAGE WOMEN TO BUY THEMSELVES DIAMONDS

As part of their ongoing effort to advance the jewelry and watch industry, the WJA is rolling out an international campaign to encourage women to buy fine jewelry for themselves. March is Me is about empowering women to use their voices and do things for themselves.

In the retail environment, this can mean purchasing fine jewelry, such as right-hand rings, or commissioning custom pieces. Millennials – the demographic most likely to be self-purchasers – are also the biggest fans of custom jewelry.

The key to appealing to these customers? Be willing to communicate through a variety of digital channels, keeping time-consuming in-person meetings purposeful and to a minimum. Value is also very important to the Millennial shopper. If they’re going to spend money, they want to get the best possible quality and make the most of their budget. Be aware that these shoppers are also researchers. Often social conscious, they want to be sure that the products they select are ethically and environmentally responsible.

On top of this, of course, the jewelry must be breathtakingly beautiful, flawlessly made, and of the highest quality. And the customer service experience must be just as top notch. But jewelers are a special group – inspired artists who deliver gorgeous jewelry on an often-impossible timeline.

Grunberger Diamonds helps you make the magic happen with our Ideal Excellent Cut Melee Diamonds. Our product boasts the most brilliance and best light performance. Grunberger Precision Cut® diamonds are known for the consistent and perfect Hearts & Arrows pattern – one of the hallmarks of quality that’s so appealing to the self-purchasing woman. Our behind the scenes support includes same-day shipping for all orders. We have four sales offices around the world and the logistical acumen to ensure you get your diamonds in the safest, most efficient manner.

To learn more about the process by which your Ideal Cut Precision Melee Diamonds reach you, read this. The process is exactly the same for every customer, large and small – after all, consistent precision is kind of our thing.

READY TO DISCOVER THE GRUNBERGER DIFFERENCE? REACH OUT BELOW!

Any time the jewelry industry gets together to strut their stuff, it’s going to be impressive. What really wowed us about the recent trio of NYC shows was the abundance of designs featuring melee diamonds.  Emili Vesilind, writing for JCK drew attention to the continuing popularity of message and alphabet jewelry.

Other interesting looks have their roots in the past. Victorian and Art Deco influences are enjoying renewed influences, which is great news for manufacturers who specialize in intricate, detailed designs.

The key to the success of these trendy designs: precision cut melee diamonds.

Why is Precision Important?

When we talk about melee diamonds, we’re talking about very small stones. Faceting these stones involves countless small cuts. How important can any one of those cuts possibly be?

Tremendously important if you want to dazzle and delight your customers. If a diamond is cut and that cut’s too shallow, you get light leakage. You’ll lose that light through the bottom of the diamond. If the cut’s too deep, the light leaks out the side. Retaining and maximizing the light requires the cut to be exactly right – and that’s true for each and every facet. The slightest deviation from the ideal results in leakage. That’s why a well-cut diamond looks brighter than a poorly-cut diamond.

Precision is especially important in melee diamonds because the brilliance is the point. The impact of a tight grouping of Ideal Cut Melee Diamonds is phenomenal – irresistible and eye-catching. Practically every brand and manufacturer has at least one alphabet line. What’s going to make yours stand out? The right combination of your design and the best possible product for the price.

Try Grunberger Diamonds on Memo

We’re inviting jewelry manufacturers who haven’t worked with our Ideal Cut Melee Diamonds the opportunity to do so. The only way to truly appreciate our consistent precision is to experience it for yourself. The quality of the stones is of course superior – available in over 40 qualities, in sizes ranging from .7 MM to 3.9 MM – and they’re a joy to work with.

To find out more & give Grunberger Diamonds a try, please fill out the form below.